Motorola’s(s goog) new handset strategy took another step forward this week: The company launched its $129 Moto E phone, which follows the $179 Moto G and now $349 Moto X. The third model is targeted squarely at feature phone users ready to step up to a smartphone but don’t want to pay hundreds of dollars to do so.

The idea has merit as Motorola notes only 30 percent of the world’s population uses a smartphone today. There’s still plenty of growth in various regions as a result. And the company already has some proven success: The low-cost Moto G is already the best-selling smartphone in Motorola’s history. That device makes for a good first smartphone too — it actually got an LTE edition this week if you want to spend $219 for one — but it’s not accessible to as many budgets.

moto e featured

So what’s the Moto E like to use? It’s actually difficult…

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