The story of WebP: How Google wants to speed up the web, one image at a time

come on guys i dont wanna leave everyone behind


Tired of slow web pages? So is Google, (S GOOG) and the company thinks it has the key to speed up the web: smaller image files. Google’s WebP image format aims to replace existing image file formats like JPEG with a smaller file size, resulting in faster load times and significant bandwidth savings for website operators. But will the company be able to convince everyone to switch, or are we about to see even more media format fragmentation?

WebP offers around a third better image compression than JPEG, which can add up to a lot of bandwidth savings and speed improvements, depending on how image-heavy a page is. YouTube was able to cut down page load times by up to 10 percent when it recently started rolling out  WebP video thumbnails. Google has also saved several several terabytes of bandwidth every day since switching images in the Chrome Web Store…

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Climate Change

everybody should know this

Druid Life

The last two nights have brought two thunderstorms on an epic scale. Today the amount of water falling from the sky caused localised flooding. Some paths were impassable. Just a freak weather event. A one off. No big deal. Like all the other freak weather events this year. And last year. And the year before. I’m not taking detailed measurements, but in the last few years I’ve seen my coldest winter ever, several contenders for wettest winter ever, more frequent storms than ever, more high winds, and we’ve had some stinkingly hot days too.

Climate change seems bloody obvious to me. And yet there are people in positions of power who are adamant that this is just normal climate variation and we can all carry on as usual. Business as usual, to be precise, in which we should all carry on increasing the amount we consume so that profits can…

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Microsoft to buy wind power for Chicago data center


Google (s GOOG) and Apple (s AAPL) aren’t the only tech giants aggressively pursuing clean energy for their data centers. On Tuesday Microsoft announced that it has signed a deal to buy wind power from a wind farm outside of Chicago for a 20-year term. The wind farm will put energy into the same electric grid that their large data center in Chicago draws from.

It’s Microsoft’s largest clean power deal (not including hydro) to date, and the wind farm — called the Pilot Wind Project and now owned by EDF Renewable Energy — will be 175 MW when finished and providing power in 2015. Microsoft said they’ll buy 675,000 MWh of wind power from the farm, which is enough to power 70,000 Illinois homes. The farm will use turbines from both GE and Vestas.

Wind turbines, image courtesy of Chrishna, Flickr Creative Commons. Wind turbines, image courtesy of Chrishna, Flickr Creative Commons.

Microsoft last year signed a similar…

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